AI Insights · Timothy · October 2025
Top 5 Beauty Retail Apps in South America Q3 2025
Discover the performance trends of the top beauty retail apps in South America during Q3 2025, based on downloads and active users data from Sensor Tower.
In the third quarter of 2025, the top beauty retail applications in South America showed varied performance trends in terms of downloads and active users. Based on data from Sensor Tower, here is an overview of how these apps fared.
O Boticário saw notable fluctuations in weekly downloads, starting at around 141K and experiencing a peak at 260K by the end of September. Meanwhile, its active user base increased from 2.6M to an impressive 3.8M, demonstrating significant growth in user engagement.
Natura (Oficial) maintained a steady download rate, beginning the quarter with 74K downloads and closing with approximately 77K. Active users showed a varied trend, rising from 2M to over 2.1M, indicating a stable user base.
Época Cosméticos & Perfumaria recorded consistent downloads, averaging around 40K weekly, with a slight increase towards the end of the quarter. Active users showed some volatility, with numbers ranging from 768K to 715K.
Beleza na Web: Cosméticos experienced a moderate download performance, staying around 35K to 40K weekly. Active users fluctuated, peaking at about 778K in early September before settling at 603K by the month's end.
SEPHORA: Maquiagem e Perfumes showed a steady increase in downloads, starting from 15K and reaching 26K at the quarter's close. The active user base saw a rise from 313K to over 321K, showcasing a stable engagement level.
These insights highlight the dynamic nature of the beauty retail app market in South America. For more detailed analytics and further insights, visit Sensor Tower.
